For the first time the Ledlenser Trails In Motion Film Festival world tour will award filmmakers who show outstanding storytelling and cinematographic skills in the trail running genre – and they have secured international sports and outdoor brand, NATHAN, as an exclusive partner in this initiative.
Being a market leader in creating groundbreaking running essentials and performance-driven products, it’s quite fitting that NATHAN has come on board to support these new awards in 2017, which aim to allow filmmakers to come up with new and innovative ways to inspire runners with their work.
NATHAN’s philosophy is very much in line with that of Trails In Motion film festival brand, and over the past few years they have been focused on motivating runners through their own series of short films, Journeys in Running. The project encourages the running community to submit their own experiences in video to share – a great example being the short film ‘Balance’ featuring elite ultra runner, Stephanie Howe. In this film Howe relays her own struggles to marry challenges of her busy life and running career, with a “type triple-A personality”.
“NATHAN really understands what is at the heart of our brand and overall objectives,” says Festival Director, James Hallett. “They vehemently support the development of the film genre, which poses a great opportunity for the Ledlenser Trails In Motion Film Festival to be recognized as the benchmark outlet for the finest trail and ultra running films the world over.”
Brent Hollowell, NATHAN’s Vice President of Marketing concurs: “It makes total sense for us to work with Trails In Motion to develop this new program. For years, we've supported many of our elite and everyday athlete partners – and the filmmakers who’ve helped them share their running journeys.”
With the introduction of these awards in 2017, there will be two film award categories, each with a $1000 cash prize attached. All nine films selected for the world tour will be eligible. The first category in the awards is Most Innovative Storyteller - aimed at rewarding the direction of the film behind the imagery and how the story is brought to life. The second award category will be Best Cinematography, where judges will look for innovative filming techniques and clever camera angles used by filmmakers, along with emotively framed scenes where small nuisances are brought to the viewer’s attention.
Audiences will then get to vote throughout the year via a dedicated awards page on the festival website and along with a final judging panel, will be able to influence the outcome of the awards – thereby involving the community, which is the soul of the Ledlenser Trails In Motion Film Festival.
“Ever since the first screening back in 2013, it’s been our focus to one day present filmmakers with an awards initiative that truly reflects the platform we have strived to create. So we are extremely excited to have a global brand such as NATHAN partner with us through this process,” says Hallett.
“We love what Trails In Motion is building and their vision for the future and hope that these awards, and the resulting great stories, will inspire more runners and filmmakers to dream big for years to come,” concludes Hollowell,